Image: Amazon SportsĪmazon is also making a bigger emphasis on sports with the new redesign. Users will also find a carousel containing various content like Included with Prime and Amazon Originals content. The main screen will display ten of the most popular titles streaming through their Prime service. The redesigned home screen features full-screen images and videos that help highlight the movie or show selected. The storefront will feature Prime Channels for subscriptions, recent purchases and rentals, and deals. There are also sub-sections for movies, shows, and sports. The new navigation bar is broken up into six main areas: Home, Store, Find, Live TV, Free with Ads, and My Stuff. This helps customers browse our broad selection-including movies, TV shows, sports, and premium channels-and find what they’re looking for quickly and easily,” said Amazon in a press release.

“We are introducing a redesigned, simplified main navigation menu that is easily accessible. Gone is the old top navigation bar in favor of an all-new vertical navigation bar, similar to Netflix, Disney Plus, and other popular streaming services. This new update aims to bring the most significant changes to the app in its history.

If you’ve ever used the Amazon Prime Video app on Apple TV, you’ll understand how clunky, outdated, and outright unintuitive it was. Today, Amazon has announced that the redesigned Prime Video experience will be launching on Apple TV later this week through an update via the App Store. Back in July, Amazon announced plans to redesign its Prime Video app for Apple TV, FireOS, Android, iOS, and Web.

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